Cheerios - Send a Cheer

I'm so tempted to go out an buy a box of Cheerios. It's not my breakfast of choice (I don't eat breakfast in general - yes, I know it's not healthy), but the Send a Cheer campaign makes it really tempting to change my eating habits. Although, I have to say, I've got a fresh box of Raisin Brand waiting to be opened. I think it's a couple months old. Ooops.